The label with the kind of strange name, BCBGMAXAZRIA was founded in the late 1980s by Designer Max Azria. It was named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude”.
BCBGMAXAZRIA, is offering innovative, high-quality clothing at contemporary price points. His women’s ready-to-wear line was a great sucess, so Azria ultimately evolved BCBGMAXAZRIA into a complete lifestyle brand for women.
View all videos of the Mercedes-Benz New York Fashion Week 2012
BCBGMAXAZRIA is one of the hottest names in the fashion industry today. Celebrities such as Sharon Stone, Fergie, January Jones, Kristen Bell, Dakota Fanning, Miley Cyrus and Vanessa Hudgens have all deemed BCBGMAXAZRIA a must-have in their wardrobes.
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