In 2006 Odeur was launched in Stockholm. Instead of using a visual logo a specific white, light &clean scent was used as a brand experiment to label the graphic, dynamic yet playful garments

The first collection included a few t-shirt styles that were distributed amongst a few initial clients in Sweden and Japan.
Today Odeur is designed by Petter Hollström and Gorjan Lauseger and has spread to 17 countries, selling jeans, outerwear, accessories and fashion clothing.




all Videos & Slideshows of the Berlin Fashion Week 2012


Attn: Petter Hollström
Uppfartsvägen 7, 3tr
SE-169 38 Solna, Sweden
+46 (0) 70 29 27 104

[email protected]