ADHOC believes that style is autonomous, because it is a true expression of oneself and no merely an expression of the spirit of the time in which one inhabits. Style is poetic, because it is creative, an original expression of oneself in a sphere of activity.
The MQ VIENNA FASHION WEEK is organized by creative headz, an innovative team with a vision of a fashion event of international standard. Founders and organizers are Zigy Müller, Elvyra Geyer and Maria Oberfrank. The MQ VIENNA FASHION WEEK was established as an ideal platform, a central location for designers and exhibitors, fashion shows, side events and exhibitions. fashion, side events and exhibitions will take center stage as well as the presentation of austrian and international design.