THE URBAN APPAREL is an urban take on dark and complex style that is relaxed and mildly androgynous. Programmed with the inquisitive nature, science and theories are fashioned into a collection of statement sartorial pieces.


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Watch all videos of the MQ Vienna Fashion Week 2012

Watch all videos of the MQ Vienna Fashion Week 2011


Urban Apparel fashion video

The MQ VIENNA FASHION WEEK is organized by creative headz, an innovative team with a vision of a fashion event of international standard. Founders and organizers are Zigy Müller, Elvyra Geyer and Maria Oberfrank. The MQ VIENNA FASHION WEEK  was established as an ideal platform, a central location for designers and exhibitors, fashion shows, side events and, side events and exhibitions will take center stage as well as the presentation of austrian and international design.